It’s true what they say. You always want the next generation to have it better.

RJ’s remembers when licorice was so tough you could use it as a mouthguard. That’s why we set out to craft the softest licorice the world has ever seen. Now young and old licorice lovers everywhere can’t get enough of our Soft Eating Licorice. Kind of brings a tear to your eye, doesn’t it?

Proudly palm oil free. Non GMO. No artificial colours or flavours.